An AI-Forward Marketing Agency
Strategic Marketing Leadership for Growth-Stage B2C Brands.
HAP Collective partners with founder-led B2C brands ($5M–$50M in revenue) to build clear marketing systems and integrate AI in practical, revenue-focused ways — without the overhead of a full-time executive team.
The Challenge
Most founder-led brands don't lack marketing activity — they lack the strategic clarity to make it compound.
Channel-Heavy, Strategy-Light
Marketing spend accumulates across platforms with no unified strategy or measurable attribution to show for it.
Agency Dependency Without Oversight
Vendors operate in silos, leaving founders without the strategic authority to align or hold them accountable.
Reactive Rather Than Structured
Teams respond to urgency rather than executing from a defined, repeatable marketing system built to scale.
AI Curiosity Without a Roadmap
Leadership understands AI's importance but lacks a practical, risk-managed integration plan to execute against.
Why AI — And Why Now
The majority of marketing teams using AI are only applying it to one thing: creative production. That has real value — but it represents a fraction of what's possible, and leaves the most impactful opportunities completely untouched.
The window for competitive advantage is open — but not indefinitely. Brands that integrate AI into their operations now will build durable efficiency advantages that are hard to replicate.
Where Most Brands Are
Where the Real Leverage Is
Our Methodology
A structured five-stage methodology that transforms fragmented marketing activity into a focused, measurable, and AI-powered growth engine.
01
Understand
Audit current marketing activity to identify what is working, what is not, and where resources are being wasted.
02
Simplify
Prioritize the channels, messages, and KPIs that genuinely move the revenue needle.
03
Build
Create repeatable workflows, defined team roles, and measurable marketing systems designed to scale.
04
Modernize
Integrate AI tools intentionally — targeting efficiency gains and quality improvements across operations.
05
Strengthen
Establish consistent review rhythms and optimization habits to sustain and compound growth over time.
Engagements & Investment
Every engagement is structured around the AI-Forward Growth Framework™ — from your first structured growth system to sustained, compounding results.
From $3,500/mo
3 Months · Stages 01 – 02
The lowest-barrier way to work with HAP Collective. A focused three-month engagement for early-stage brands ready to build their first structured growth system — before committing to an ongoing relationship.
From $3,000
3–4 Weeks
An honest, expert assessment of your marketing technology landscape and a practical roadmap for making it work harder. Can be purchased independently or paired with the Marketing Clarity Audit.
From $12,000
4–6 Weeks
A structured, operator-led diagnostic that cuts through the noise and gives you a clear picture of where you are, what's holding you back, and exactly where to focus next.
From $7,500/mo
Ongoing · Fractional CMO Leadership
HAP Collective becomes an embedded strategic partner — providing direction, aligning the team, overseeing execution, and holding performance accountable month over month.
Why This Agency Exists
I spent over 20 years inside some of the largest consumer brands in the world — leading marketing across the Florida region for Comcast, then directing all of the Caribbean for Liberty. I managed $75M budgets, built teams of 50+, launched campaigns across 21 markets, and sat at the table where the real business decisions got made. I was not advising from the outside. I was an operator, accountable for outcomes.
When a corporate restructure closed that chapter, I did not see it as an ending. I saw it for what it was: the opening I had been building toward. Because throughout those two decades, I kept seeing the same gap — founder-led brands with real momentum and no one in their corner with the strategic depth to match it.
HAP Collective is that answer. Intentional. Grounded. Built for the long term.
— Amy Trujillo, Founder
Proven Track Record
Not as external observers — as operators accountable for outcomes inside growth-focused organizations.
$75M+
Annual marketing budget managed
50+
Global team members led across 21 markets
12.3pts
Brand recall increase after full org rebrand
$8M
Agency spend savings through in-house creative build
20pts
New build penetration increase via targeted acquisition
23%
Social engagement growth from ICC T20 sponsorship
12.3-point brand recognition increase
Led full organizational rebrand — Liberty Caribbean
13-point rNPS improvement + $1.33M in value
Targeted customer retention campaign
Agency spend reduced from $12M to $4M
Built in-house creative team from the ground up
Let's Connect
A focused conversation about your current stage, challenges, and opportunities. All engagements begin here.
We'll be in touch within one business day to schedule your Growth Conversation.