HAP Collective brings senior marketing leadership into founder-led B2C brands, turning fragmented activity into clear strategy, strong execution, and modern, AI-enabled ways of working.
Better decisions create better businesses.
Most founder-led brands don't lack marketing activity. They lack the strategic clarity to make it compound.
Spend accumulates across platforms with no unified strategy to show for it.
Vendors work in silos, with no one holding them to a strategy.
Teams respond to urgency instead of running a repeatable system.
Leadership senses AI matters but has no practical plan to act on it.
A five-stage arc from insight to compounding results, sized to the moment and built around the outcome.
Diagnose the business, the customer, the market, and the team before recommending anything.
Bring leadership into agreement on the problem worth solving and the outcomes that matter.
Shape a strategy and operating model that fits the business, never a template, never off-the-shelf.
Move the work into the world, leading the team, the calendar, and the accountability.
Read the signal, retire what isn't working, and compound what is, quarter after quarter.
The arc is linear on paper and iterative in practice. Every loop tightens the next.
Sized to the moment, structured around the outcome, never on retainer for its own sake.
A focused look at what's holding growth back, and what to do about it in the next two quarters.
A plan the team can act on Monday: positioning, priorities, and the operating rhythm behind them, with a 90-day roadmap to put it in motion.
A leadership seat without the full-time hire, a CMO's judgment sitting on your team, week after week.
Go-to-Market, Marketing Operating Model, Execution Leadership, Ongoing Advisory, and Campaign Execution, scoped as the engagement calls for it.
Starting rates. Every engagement is scoped to the business and the outcome, not to a menu. HAP Collective partners with founder-led B2C brands in the $5M to $50M revenue range.
Decades of operating experience across continents, categories, and business models, brought to bear on your next chapter.
Great marketing isn't built on better campaigns. It's built on better decisions, stronger leadership, and organizations that know how to adapt.
I spent over 20 years inside some of the largest consumer brands in the world, leading marketing across the Florida region for Comcast, then directing all of the Caribbean for Liberty. I managed $75M budgets, built teams of 50+, and launched across 21 markets. I was not advising from the outside. I was an operator, accountable for outcomes.
Throughout those two decades, I kept seeing the same gap: founder-led brands with real momentum and no one in their corner with the strategic depth to match it. HAP Collective is that answer. Intentional. Grounded. Built for the long term.
— Amy Trujillo, Founder
CMO- and VP-level judgment that has carried a P&L and answered to a board.
The hand that draws the plan is the one you'd trust to walk it into the field.
Fluent across brand, performance, product marketing, RevOps, content, and analytics.
A real operating rhythm that compresses cycle time and expands a small team.
Most rebrands fail not because the design is wrong, but because the business underneath it never changed. A new logo cannot fix a positioning problem.
The marketing function that carried a brand to $5M is rarely the one that carries it to $50M. Complexity compounds faster than the org can absorb.
AI lets a smaller team behave like a larger one, but only where the judgment already exists. It raises the bar for marketing leadership rather than lowering it.
A focused conversation about your current stage, challenges, and opportunities. All engagements begin here.
An introductory call runs about forty-five minutes. No slides, no pitch, a working conversation about where you are, where you're going, and what marketing needs to do to get you there.
Every business reaches a point where marketing needs stronger leadership.